New Book-Trailer for Prequel (!?!?!) to “Pride and Prejudice and Zombies”

This is pretty amusing, but I question the ability of the publishers to measure how effective this is. I'm not a frequent consumer of pop fiction, so I'm a little at a loss about how to market it effectively.

I know that many book trailers in the past have had disappointing results. Here's Jonathan Field's take on a similar trailer: http://tribalauthor.com/bad-book-trailers/

You can make a similar criticism of this one. Where's the call to action? If you're going to put together a trailer, you've gotta tell the person to buy the damn book. That's how the mind control takes hold.

The efficacy of book trailers is an interesting gray area. It's such a young phenomenon, it seems like it's still kind of an experiment — there's no vocabulary or proven tactics. Maybe the medium needs an Orson Welles.

It's true that there's nothing very “bookish” about this trailer. It would be interesting to test this trailer against a version intercut with book-related imagery to reinforce the product — although I wonder if that would cause confusion.